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Morgan Howell

 mhowell2013@gmail.com · mfhowell.com

 

 

Education: James Madison University, Harrisonburg, VA - May 2017, magna cum laude

Major: B.S., Writing, Rhetoric, and Technical Communication

Concentration: Technical and Scientific Communication

Minor: Health Communication

Cumulative GPA: 3.803; Term GPA: 3.838; Awards: Dean's List, 2013-2016, President’s List 2015

Certifications: Advanced Google Analytics (2019), Google Tag Manager Fundamentals (2019), Introduction to Data Studio (2019)

 

Technical Skills:

  • Google: Tag Manager, Analytics, Ads, Search Console, Optimize, Campaign URL Builder  

  • CMS/CRM: Drupal, WordPress, Wix, EveryAction, Salsa

  • Microsoft: Word, PowerPoint, Excel, OneDrive, SharePoint

  • Email Marketing and SEO: Mailchimp, ConstantContact, NationBuilder, Moz

  • Workflow Management: Jira, Basecamp

  • Adobe: InDesign CC, Photoshop CC, Illustrator CC, Dreamweaver CC

  • Design: InVision, Pixlr, Canva

  • Programming Languages: HTML5, CSS

 

Related Experience:

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Digital Strategist, Brick Factory, Washington, D.C., July 2017-June 2019

  • Wrote monthly, narrative-based analytics reports that provided data-driven recommendations based on client goals and KPIs

  • Utilized the Agile method to manage client accounts and projects (such as website redesigns)

  • Spoke at the 2018 Drupal GovCon conference about the importance of company delegation

  • Conducted detailed quality control tests on 10-15 client websites after CMS updates

  • Developed and managed Brick Factory’s email marketing strategy, increasing email frequency to segmented contact lists

  • Practiced interpersonal communication skills such as active listening with clients, as well as creative problem solving

  • Acted as the in-house grammar expert, proofreading memos and proposals while ensuring the team’s grammatical uniformity

  • Handled HTML content edits on client websites  

  • Conducted client website trainings and wrote complimentary training guides, reducing client content assistance time from 50% to 20%

  • Translated highly technical information from the development and front-end teams into layman’s terms for clients

  • Revamped a client’s Google Ads account, creating 10 new campaigns with a total average 3.1% CTR

  • Wrote client memos and proposals that followed our company’s style guide and templates

 

Information Resources Division Intern, State Corporation Commission, Richmond, VA, winter 2016 / summer 2016

  • Assisted in the redesign and rewrite of the State Corporation Commission website

  • Wrote press releases, manuals, and newsletter articles complete with personally designed visuals

  • Collaborated with the Virginia Energy Sense campaign to redesign their website and learn PR strategies

 

Health Communication Campaigns, James Madison University, Harrisonburg, VA, spring 2017
  • Collaborated with a team of 3 to design a health campaign that encouraged JMU students to opt for self-care
  • Learned to design theory-based campaigns strategized towards target audiences
  • Designed an app wireframe, a print ad, a radio PSA script, a press release, a logo and slogan, and other campaign materials

 

Technical Writing Intern, SUNRNR of VA, Harrisonburg, VA, spring 2016

  • Wrote blog posts and press releases related to the company and solar energy, as well as designed infographics

  • Suggested website redesign ideas to better accommodate target audience

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Usability Testing, James Madison University, Harrisonburg, VA, spring 2015

  • Implemented a usability test of the Theta Omicron Chapter of Alpha Delta Pi’s website

  • Attained Institutional Review Board (IRB) certification in January 2015

  • Created a Qualtrics survey and presented a targeted PowerPoint on my results

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Professional Editing/Technical Writing, James Madison University, Harrisonburg, VA, Fall 2014

  • Edited and reorganized a Texas restaurant employee manual and a Virginia retirement home handbook, requiring background research

 

Organizations:

  • President of the JMU chapter of the Society for Technical Communication

  • Editor for EmD@sh, JMU’s Society for Technical Communication chapter publication

  • Member of the Theta Omicron chapter of Alpha Delta Pi sorority      

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